Real-time, omni-channel platform that turns data into sharper decisions and bigger vehicle sales.
SOLUTIONS FOR OEMS AND BRAND LAUNCH
Launch with the sales operation already connected.
Autobahn helps OEMs, new brands and market-entry teams prepare the operating foundation for vehicle sales before demand reaches the dealer network. Product data, pricing, configurator logic, dealer onboarding, online sales, lead capture, stock visibility, factory orders, logistics, transport updates, reporting and integrations can be connected from the start.
20 +
automotive brands
5 +
European markets
500 000 +
vehicle offers created
€ 2.4bn +
vehicles sold through the platform
A brand launch is more than a campaign.
The visible part of a launch is the showroom, the campaign, the first customer interest. The operating work is harder. Product data, pricing, stock, dealer onboarding, lead capture, factory orders, logistics, reporting — all of it has to work before volume builds. If those workflows aren’t connected, the pressure lands on dealers. Salespeople face questions they can’t answer. Importers lose visibility. Demand gets harder to convert. Reporting arrives too late to improve the launch.
Market readiness in one operating system
Autobahn gives brand launch teams a connected foundation for market entry. Catalog and pricing data is structured centrally. Configurator logic powers real offers and online journeys. Dealers onboard into a shared workflow. Customer requests flow into CRM. Factory orders, stock, and transport updates are tracked in one place. Reporting starts from the first sales activity. The result is a cleaner route to market, with fewer manual workarounds and better visibility from day one.
Full launch capability.
What the platform handles for OEMs and launch teams.
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Product data and configurator logic
Build the foundation for models, versions, options, equipment, accessories, warranties and prices. Support dealer offers and customer-facing configurators from the same source.
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Dealer onboarding
Give dealers a defined workflow for leads, offers, stock, orders, handover and aftersales instead of asking every site to create its own process.
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Online sales and lead capture
Connect webshop, e-store, configurator, embedded stock modules, quote requests, dealer selection, campaign pages, trade-in tools and Buy Now flows to the dealer workflow.
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Stock, factory order and logistics visibility
Track available stock, factory orders, vehicle status, transport updates and handover readiness across the market.
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Reporting from the first customer conversations
Monitor leads, offers, test drives, orders, stock, dealer activity and campaign performance from the start of the launch.
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API and integration readiness
Connect Autobahn with OEM, importer, dealer, website, marketplace, transport, ERP and partner systems where needed.
Special Feature
Built for new entrants and established networks.
Autobahn can support a new brand preparing a market launch or an established brand that needs better control across its sales network.
For new entrants, it creates launch-ready workflows. For established networks, it connects existing sales, stock, reporting and aftersales operations into a clearer operating model.
Onboarded
6
Dealers launch-ready
Build the operating foundation before the market scales.
Autobahn helps brands connect product data, dealer workflows, online demand, stock, orders, factory updates, logistics and reporting from launch.
