Real-time, omni-channel platform that turns data into sharper decisions and bigger vehicle sales.
SALES AND CRM
Move every lead toward the next clear action.
Sales and CRM gives dealer teams one place to manage leads, customers, offers, follow-ups, test drives, bookings, and handover preparation. It connects the daily work of the salesperson to stock, pricing, online requests, approvals, orders, logistics, aftersales, and reporting.
100 000 +
sales leads processed in a year
500 000 +
vehicle offers created
85 000 +
cars delivered
400 +
dealers
Leads do not become sales by themselves.
The value of a lead is created after it arrives. The salesperson needs the customer history, the vehicle data, the stock answer, the offer, the next step — and when those sit in different places, everything slows down. A customer who requested a quote online shouldn’t have to repeat it in the showroom. A salesperson shouldn’t have to dig through emails to know what happens next.
One workflow for customer demand.
Autobahn connects the whole lead journey, from first contact to handover. Leads from web, showroom, phone, and campaigns enter the CRM with source tracking. Salespeople work the customer record, build offers, request approvals, and move the deal toward delivery. Notifications keep approvals, reminders, and expiring offers visible, so nothing slips.
What Sales and CRM handles
A single view of every customer and deal — from first lead to handover, connected to the same data as the rest of the platform.
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Lead capture and assignment
Capture demand from online tools, campaigns, phone, showroom activity, test-drive requests and quote requests. Assign leads and keep source data available for reporting.
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Customer records and history
Manage private and company customers, contact details, communication preferences, consents, tags, responsible salesperson, and customer events in one record.
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Offer creation
Build offers from stock or catalog configurations. Include vehicle data, options, accessories, warranties, discounts, trade-ins, and financing details where relevant.
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Test drives and bookings
Manage test-drive scheduling, calendar visibility, and booking workflows as part of the lead and offer lifecycle.
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Approvals and sales support
Connect sales support requests, margin checks, discounts, and importer approvals to the offer process.
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Handover preparation
Track the movement from accepted offer to booking, order, and handover while keeping the customer and vehicle context connected.
Special Feature
CRM inside the operating system.
Sales and CRM isn’t isolated from the rest of Autobahn. It draws on catalog and pricing data to build offers, checks stock for availability, and takes in requests from customer-facing tools. It connects to orders, logistics, and handover, feeds reporting and network visibility, and carries the customer into aftersales after delivery.
Give sales teams the context to act faster.
Give sales teams the context to act faster.
Autobahn helps dealers manage leads, customers, offers, follow-ups, bookings, and handover in the same operating system.
