REPORTING AND ANALYTICS

Turn network activity into management decisions.

Reporting and Analytics gives everyone from dealers to OEM teams a clearer view of what’s happening — across leads, offers, orders, stock, margins, and aftersales. Autobahn brings operational data into one reporting layer, so managers understand performance without waiting for manual reports.

100 000 +

sales leads processed in a year

500 000 +

vehicle offers created

85 000 +

cars delivered

99.5 %

data accuracy

The data exists. The work is making it useful.

Automotive sales networks create operational data every day. Every lead, offer, order, and warranty claim tells part of the story. The question is whether managers can trust it, compare it, and act on it. When reporting depends on manual exports and local spreadsheets, management time goes to data collection instead of decisions.

Reporting across the operating system.

Autobahn connects reporting across the whole sales lifecycle, from first lead to aftersales. Role-based dashboards give each user the level they need: dealers see their pipeline and activity, importers and NSCs compare performance across the network, managers track trends and the operating health of the business. AI-assisted analytics help turn operational data into clearer recommendations.

What Reporting and
Analytics
handles

One view of network performance — role-based, real-time, no manual exports.

  • Sales funnel reporting

    Track movement from leads to activities, offers, test drives, orders, registrations, handovers and cancellations.

  • Lead and campaign performance

    Understand which channels, campaigns, and activities generate demand and how that demand converts.

  • Stock and order reporting

    Review available stock, ordered vehicles, handed-over vehicles, stock reports, and network-level vehicle movement.

  • Forecasting and allocation

    Support sales forecasts, allocation views and planning workflows for importer and dealer network coordination.

  • Margin, discount and sales support visibility

    Connect margin checks, discount activity, and sales support requests to reporting and commercial oversight.

  • Aftersales reporting

    Include parts, purchase, sales, stock rotation, warranty, and service-related reporting where aftersales workflows are in use.

Special Feature

Different roles. One data foundation.

A dealer manager tracks lead follow-up and handover progress. An importer compares dealer performance, stock, and forecast accuracy. An NSC watches market-level signals. An OEM launch team wants to know whether early demand is converting. Autobahn gives each role its own view, connected to the same operating data.

Different roles

4

views, one each
  • Dealer lead follow-up & handover
  • Importer performance, stock & forecast
  • NSC market-level signals
  • OEM launch is early demand converting
  • Same data underneath
Operating data

One data foundation

  • Leads
  • Offers
  • Orders
  • Stock
  • Margins
  • Aftersales

Give managers one trusted view of the network.

Autobahn connects sales, stock, lead, campaign, forecast, margin, and aftersales data into role-based reporting.

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