Client case

/ CLIENT CHALLENGE

Stellantis approached Autobahn to support in building a centralized, digital focused product catalog, with key focus on:

  • Building a modern omni-channel solution for three countries.

  • Enable online and direct sales through importer and dealer websites.

  • Improving importer – dealer offer & order flow

  • Strengthen importer and dealer network

  • communication.

  • Data transparency, visibility and reach.

  • Streamline whole sales pipeline.

  • Integrate warranty, leasing and insurance offers.

Stellantis

/ OUR SOLUTION

  • Importer and the dealers work seamless within one vehicle sales platform.

  • All importer pricing, model and version updates are available on dealer websites in real-time.

  • All vehicle sales related activities and communications combined into Autobahn.

  • All stakeholders work with the same set of data in real-time.

  • Increased visibility of vehicle data in both online and offline channels.

  • Seamless integrations and data transfers with leasing and insurance companies.

/ RESULTS & DELIVERIES

  • Importers are working with all the dealers within one platform – no limitations or boarders.

  • Full catalog visibility on importer and dealer websites with high vehicle buyer engagement and satisfaction.

  • 100% retention rate – all dealers are using Autobahn as the main solution to communicate and interact with local importer.

  • Daily solution oriented and human dialog between stakeholders in Autobahn and client. Mutual understanding.

  • Smooth and hassle-free transfer, means transfer of future opportunities to grow together continues.

  • Autobahn - Services provided

    Services provided

    • Importer Sales

    • Dealer Sales

    • Webshop

  • Autobahn - Locations

    Locations

    • Estonia

    • Latvia

    • Lithuania

  • Autobahn - Offers

    Number of offers

    • Offers: 67 895

    • Sold: 38 013 (starting 2016)

  • Autobahn - Test drives

    Test drives

    • 2469 (starting 2021)

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Nic. Christiansen Group