Why local language support matters
At Autobahn, we believe great software should feel natural to use, starting with the language your team speaks every day.
That’s why we’re committed to offering localised experiences across our platform and customer support.
For us, localisation isn’t a feature; it’s fundamental to user adoption, operational efficiency, and long-term success.
Your team can navigate Autobahn in their own language. Dashboards, filters, and data exports are all designed to be intuitive, familiar, and immediately usable, making it easier for your sales team to onboard quickly and work efficiently.
But we don’t stop at the interface.
We extend this commitment to the way we support our customers as well. Our dedicated support team ensures that local language support is always available when you need it.
Why language support is more than a feature
When support is only available in English, communication becomes a barrier rather than a bridge. We’ve experienced this directly.
In Poland, where we initially offered support in English only, dealers often hesitated to contact us. Instead, they turned to their importer, who relayed queries second-hand. This created delays, confusion, and inefficiencies that slowed down problem-solving and strained relationships.
After introducing Polish-language support, the difference was immediate.
Dealers became more confident, resolving issues and selling more to potential customers. This led to stronger relationships with our clients, who appreciated the personalised communication and improved support.
The same has been true in Estonia.
We noticed that many older generational sales reps struggled to express technical issues in English.
When key context was lost in translation, so were potential solutions.
With native-language support, those same users can now communicate with ease—and receive the help they need without hesitation.
What local language support delivers:
Quicker resolutions – No delays while someone translates or interprets. Queries are understood the first time.
Comfort and confidence – Your team speaks freely, without worrying about errors or misunderstandings.
Smoother rollout – From onboarding to everyday support, teams adopt Autobahn faster when nothing gets lost in translation, helping everyone get on the same page and enabling more efficient selling.
Better relationships – Local language fosters a sense of trust and partnership, rather than just technical assistance, which supports more effective sales.
Built for your market
Autobahn is currently available in English, Polish, Estonian, Latvian, Lithuanian and Finnish, with Czech launching soon.
As we grow into new regions, we prioritise local language coverage based on market size and customer demand.
We are investing in language support to meet the increasing needs of our clients and ensure a seamless onboarding experience for all. For larger customers, we’re ready to scale support in any new language—quickly and effectively.
Our goal is simple: wherever your business operates, Autobahn should feel like it was built just for your team.
Let’s make Autobahn feel like home for your sales team
Whether you’re expanding into new markets or looking to improve support for your existing sales teams, language matters.
It’s not just about convenience—it’s about removing friction, building confidence, and maximising the benefits of your tools.
Let’s make Autobahn feel like home for your salespeople.
If you need a platform—and a partner—that speaks your language, we’re here for you.
See how Autobahn helps importers and dealers stay competitive, compliant and connected.